AUN Global Marketing https://www.aun-singapore.com.sg A Full Service Digital Agency in Singapore - SEO, PPC, Social Media Fri, 20 Aug 2021 05:40:41 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.6 https://www.aun-singapore.com.sg/wp-content/uploads/2020/06/favicon.ico AUN Global Marketing https://www.aun-singapore.com.sg 32 32 8 Most Important SEO Metrics to Monitor https://www.aun-singapore.com.sg/8-most-important-seo-metrics-to-monitor/ Fri, 20 Aug 2021 05:40:41 +0000 https://www.aun-singapore.com.sg/?p=1910 As a result, as your consumers shop freely across all of your platforms, your whole database – customer information, preferences, and so on – is being updated. One of the advantages of hiring a professional Seo Company in Singapore is that you can track almost every aspect of your campaign. Google Analytics will give you the […]

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As a result, as your consumers shop freely across all of your platforms, your whole database – customer information, preferences, and so on – is being updated. One of the advantages of hiring a professional Seo Company in Singapore is that you can track almost every aspect of your campaign. Google Analytics will give you the necessary data on your website’s performance, so you get desired SEO results.

  • Organic Traffic

Let us start with the most apparent. Organic traffic is traffic obtained from search engine results pages (SERPs) without paying for ad placement. Your total traffic may come from various sources, and focusing on organic traffic demonstrates your website’s presence in search of terms relevant to your company and speciality. Therefore, if your SEO approach is effective, the number of visits you get from search results should gradually increase.

  • Core Web Vitals

Google increasingly emphasises rewarding websites that offer a pleasant user experience (UX) with better ranks, and how well your page load is important to UX.

Traditional performance indicators like load time concentrate on aspects that are simple to monitor but do not always transfer well to what consumers care about. Therefore, if you concentrate on improving your average page load time, you may end up with a website that still provides a bad user experience. The best SEO agency in Singapore are well versed with the core web vital updates. 

  • Total Clicks

The goal of the best SEO Company in Singapore is to increase Google traffic. In addition, what’s the best method to see how much traffic Google sends your way? In the Google Search Console, look for Total Clicks. There is also a lot of other useful stuff here. Like first impressions. As well as the average CTR. These, however, are not nearly as significant as overall clicks. Total clicks should be your SEO north star, in my opinion. 

  • Organic Bounce Rate

The bounce rate indicates how many visitors bounced away from your site after seeing one page. It is expressed as a percentage of visits, with a lower number being preferable. If you see a high bounce rate, it may indicate that you need to perform some on-site effort to keep visitors coming back. For example, in the right-hand sidebar, you might display links to similar articles or other things of interest.

  • Pages per Session

As the name implies, exit pages are the final pages that visitors see before leaving your website. Your top exit pages are the ones that cause visitors to abandon your website and go elsewhere. It is critical to monitor your top departure pages. If you see that a significant portion of your traffic departs after visiting a particular page, this may indicate that the page or its content needs improvement.

  • Average Page Load Time

An essential on-site user engagement measure, Pages per session, indicates the average number of pages your visitors view before leaving your site. The higher this statistic, the better, since visitors view numerous pages and stay for a longer period.

  • Page Load Time on Average

The speed of your website is an important SEO ranking element that may make or break your rankings and user experience. The average page load time is the amount of time it takes to show all the information on a page. This statistic may be found under “Behavior” > “Site Speed.” You may then see your average load time for all pages or specific page timings when working with an experienced Seo company in Singapore.  

Look for a professional and trusted SEO Company in Singapore to boost your organic traffic and enhance your online branding.

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A Comprehensive Guide To YouTube Keyword Research https://www.aun-singapore.com.sg/a-comprehensive-guide-to-youtube-keyword-research/ Tue, 17 Aug 2021 04:55:24 +0000 https://www.aun-singapore.com.sg/?p=1907 Have you ever had a question about why some channels on YouTube always go viral with their content regularly and get a million views in a short time?  This is because they know how youtube actually works and use it properly for people to find their content easily and quickly.  What is a YouTube Keyword? […]

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Have you ever had a question about why some channels on YouTube always go viral with their content regularly and get a million views in a short time? 

This is because they know how youtube actually works and use it properly for people to find their content easily and quickly. 

What is a YouTube Keyword? How does it help you drive traffic to your video?

Like any other keyword we use, YouTube keywords are also the same. It’s a single phrase or word that describes what a particular video is about. You need to choose the right keyword to be easy for the people searching for the precise information to find the video. The SEO service in Singapore can help in good keyword research and allow your videos to rank better. 

Youtube Auto-suggest: 

YouTube has a feature called autocomplete. This feature suggests only popular keywords. Whenever you type a keyword related to your niche, you will receive a list of suggestions related to the term.

For example, if you type “best restaurants in Singapore”, you get suggestions like restaurants in your area and top-rated restaurants.

Use Keyword Tool

Instead of searching manually, if you search keywords with the help of a tool, it is best to check out various keyword tools that are available online. It helps identify hundreds of autocomplete suggestions for Google, YouTube and other search engines. Now that you know what the platform is providing you, it is time to use a YouTube keyword research tool before finalising your primary and secondary keywords. 

There are various ways to use these tools, which defends which tool you have chosen, but the major point is that you need to choose the words and phrases that closely relate to your topic.

Choose those which have a higher rate of views or subscribers. The best Seo services can help in effective keywords research and boost organic traffic. 

Check out the Competition

Once you have decided about the topic you are going to post, check out how it is explained or post by others on YouTube, watch a few of the videos with high views and subscribers. 

What keywords are they using? Are there any that surprise you? 

Study your competitors’ strategies and find new keywords.

  • Choose the keywords that can drive massive traffic and high views into your video.
  • Search for “keywords” (using CTRL+F shortcut) to find out the video tags of your competitors. 
  • You can install Chrome Plugins.

According to various studies, using keywords in video tags helps you to rank well on YouTube. 

Select a Topic  

  • Selecting a topic is the first and crucial step for finding the perfect keywords for your video content on YouTube.
  • While selecting a topic before proper research might seem challenging, the main aim is to have a topic to start your research.
  • Create a topic that your audience wants to learn about and also keep it broad.
  • Have an idea about what you actually want to post about.

Install Chrome plugins for Competitive Research

YouTube keyword research is similar to brick-and-mortar keyword research. In both cases, your competition is an important resource for finding the right keyword to target the people.

If a competitor’s video is ranking, then it is clear they are aware of all the tactics to attract the customers through proper keyword search. They have analysed and chose the tags, titles, thumbnails, and keywords that would be helpful to attract clicks and, in turn, get the algorithm gods to smile on them.

Check out google search results.

  • If you are on YouTube keyword research, choose the keywords that Google shows on the video results page so that your video could get more views and you rank on Google as well.
  • According to various researches, Google ranks the videos with keywords like “how-to” and “Tutorials”.
  • For example, when you search for a concept or learn a language, you get results for the following.

Hire a professional Seo service provider in Singapore to help better rank your videos on Youtube and gain more subscribers and views.

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Stay In Business With These Post Pandemic Marketing Strategies https://www.aun-singapore.com.sg/stay-in-business-with-these-post-pandemic-marketing-strategies/ Fri, 23 Jul 2021 05:19:58 +0000 https://www.aun-singapore.com.sg/?p=1902 If you wish to grow your business, you need to be good at marketing skills. With the advancements in technology, many techniques have been developed to make sure that your business receives every benefit. If you are not aware of using several other tools, you can take the help of an SEO marketing company in […]

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If you wish to grow your business, you need to be good at marketing skills. With the advancements in technology, many techniques have been developed to make sure that your business receives every benefit. If you are not aware of using several other tools, you can take the help of an SEO marketing company in Singapore that can help you witness growth in your business.

It has become essential to stay connected with your employees in the post-pandemic era and strengthen your bond with the clients. You need to get in touch with a professional SEO specialist in Singapore and make sure that you work on effective techniques to create brand awareness.

What marketing strategies should have opted?

  • Retain the existing customers

Once you have earned your clients, you must know the technique to retain them. It is not an easy task to gain the loyalty and trust of the customers. It is necessary to create new campaigns for new audiences, so it is to retain the existing ones. Also, it has been observed that the businesses that retained their customers have stayed in profit for the long run.

  • Work Online

With the coming of the pandemic, every sector has moved to online platforms for work. The SEO companies in Singapore have put more strain on the presence and maintenance of businesses online. The digital marketing strategies are effective in reaching out to your target audience and getting increased conversion rates.

  • Customer Experience

Good brands never compromise on customer experience and feedback. Having a well-developed and functional website will provide a good customer experience. You must develop a marketing strategy that provides the customers with multiple platforms to engage on. This is a key step in creating brand awareness and growth.

  • Empathy

In the post-pandemic times, the focus is more on doing the right things than just being sales-oriented. It has become important to put the emotions of people at the forefront. Several brands have changed their way of working by increasing home deliveries or providing discounts on essential services. An SEO specialist is very well aware of these techniques and will help you with the required tactics.

  • Engaging Content

Content marketing is also the key to getting the customers’ attention and building a name for yourself. There should be two-way communication between the brand and the clients to increase engagement. You may provide newsletters to your customers or create relatable posts as a part of your marketing strategies.

  • Social Media Platforms

Social media channels are an effective medium to reach out to customers. However, you need to figure out the right platforms to reach out to your target audience and ensure that promotion is done right. You must be aware of the kind of channels being used by your audience and when they are most active.

Ensure that you get in touch with the best SEO marketing specialist in Singapore to get your job done right and attain growth.

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Protect Your Website From Google Penalties With These Simple Practices https://www.aun-singapore.com.sg/protect-your-website-from-google-penalties-with-these-simple-practices/ Mon, 19 Jul 2021 11:58:04 +0000 https://www.aun-singapore.com.sg/?p=1899 Hitting Google Penalties can be one of the worst nightmares for any business. It can have a tremendous impact on google ranking, organic traffic, reach, brand image, and much more. It can flatten the traffic curve of your brand and hamper your online presence.  A professional digital expert offering SEO services in Singapore can provide […]

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Hitting Google Penalties can be one of the worst nightmares for any business. It can have a tremendous impact on google ranking, organic traffic, reach, brand image, and much more. It can flatten the traffic curve of your brand and hamper your online presence. 

A professional digital expert offering SEO services in Singapore can provide optimum guidance and plan to protect your website from further penalties as well as improve the online presence. 

Here Are Some Simple Seo Practices That Can Protect Your Website From Google Penalties:

  • Fight Negative SEO: 

Negative SEO on your site can hamper your SEO efforts and may not result in the desired outcome. Competitors usually use negative SEO as a tactic to impact your reach. It can also get you penalized by linking many spammy sites to your webpage. 

Google may think your website is of low quality if it notices several spammy sites linked to your website. It can also affect your search engine rankings. If your website is perceived as low quality then, no matter how high your ranking on the search page, spam links can increase the risk of penalty. Most of the SEO service providers in Singapore understand this concern and come up with great ideas to cater to such issues. 

Optimize your website and web pages by disavowing spam links to fight negative SEO and reduce the chances of Google penalties. 

  • Offer rich, useful, and unique content: 

A relevant, unique, and precise content can be one of the greatest assets. It can not only interact and engage with your audience but can also provide an elating experience to the visitor. 

Google follows some parameters to tag content thin and irrelevant, These parameters include automatically generated content, thin affiliate pages, guest blogs, low-quality content, doorway pages, and much more. 

  • Don’t target specific anchor texts: 

Anchor texts are the phrases or words that one can use to link to the site. The anchor text of the link is a vital metric that provides considerable information about a link to Google. Consciously using anchor text, phrases and words can help you to rank your brand/website high and get the optimum exposure. 

  • Diversify Your Backlink Portfolio: 

One must think of your backlink as a stock portfolio. It is essential to strike a perfect balance and diversify your funds (Links) strategically. To make your backlink portfolio look natural, diversify and use the best combination of online tools such as blogs, comments, quora, articles, web pages, social media to link your portfolio and create healthy backlinks. 

  • Quality Over Quantity: 

Low-quality backlinks can lead to Google Penalties. Quality link building is a tedious and time-consuming process. It requires lots of attention to detail and careful planning. When it comes to backlinks, always go for quality over quantity. Expert SEO services in Singapore can help in gaining more quality backlinks over waste links for your website. 

  • Eliminate Outbound Spam Links: 

Maintain your blogs, articles, and communications to eliminate outbound spam links and continually moderate the same. Spam links can lead to Google Penalties.

  • Stay Clear of Deceptive On-Page Tactics: 

Avoid deceptive on-page tactics such as hidden text, redirecting automatically, breaking the browser back button, and much more. Focus on providing an enhanced and user-friendly experience to the visitors. 

 

Wrapping Up!

Follow the above-mentioned points to understand the reasons behind the Google Penalties, analyze your mistakes and take corrective steps to reduce the same. Hire the best and professional SEO services agency in Singapore to help in the good ranking of the website without penalising. 

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What is a content gap analysis? https://www.aun-singapore.com.sg/what-is-a-content-gap-analysis/ Thu, 24 Jun 2021 07:00:39 +0000 https://www.aun-singapore.com.sg/?p=1895 In this interconnected online world, it is important that customers can easily access information about your products or services sought by them. At times, potential customers may not be able to find the exact information they want to make a purchase decision leading to loss of customers or sometimes an existing customer cannot access desired […]

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In this interconnected online world, it is important that customers can easily access information about your products or services sought by them. At times, potential customers may not be able to find the exact information they want to make a purchase decision leading to loss of customers or sometimes an existing customer cannot access desired information leading to dissatisfaction. 

To help you better communicate with your customers and identify missed opportunities or gaps in your content online, a content gap analysis and assistance from SEO consultants in Singapore is highly productive.

Content gap analysis is a process of accessing and evaluating available information about your products or services online and finding the gaps in the available information and checking if the information follows the target audience’s desires. This technique audits your content on websites, blogs, social media, e-books, etc. and mapping the content following customer needs.

Various Singapore SEO consultants conduct content gap analysis as part of their SEO package and list missing aspects in the current data.

Reasons to conduct a content gap analysis.

While the primary reason to conduct a content gap analysis is to add more customer-relevant content depending on the customer needs at every stage, this analysis also helps you identify your position concerning your competitors in terms of online content.

Once the content gap analysis is complete, you are better placed to effectively communicate with potential customers. You get to understand whether the content you have put up online can identify all customer questions throughout their buying process journey.

In addition to adding customer-relevant information, content gap analysis also helps you enhance your SEO by helping you identify missed keywords or add more relevant keywords necessary for getting your content to rank higher on search engines. Once a preliminary website and content are uploaded, SEO consultants in Singapore heavily rely on content gap analysis to identify gaps in the content and modify the content. This gap analysis can help you understand what keywords your competitors are focused on and enables you to incorporate such keywords so that your content gets more traffic.

How to Do Content Gap Analysis?

While the process of content gap analysis varies depending on the products or services, here are the significant steps are generally undertaken in a content gap analysis:

1. Identify the goals

Jot down the objectives for undertaking this exercise. The goals can be anything right from improving customer information, improving your SEO ranking or bringing the targeted audience to your content.

2. Understand the target audience

You need to be clear about which audience you are performing the content gap analysis for. Build customer profiles of the audience you wish to target and map the entire journey of their buying behaviour right from need identification to actual completion of a transaction. 

Through the typical customer journey of awareness, consideration, comparison, purchase, advocacy, identify the pain points a typical customer is likely to face and map down information that they require and which is missing. Remember, you need to think from a customer point of view.

3. Content Audit and Match

Understand the performance of your current content and other SEO techniques with the help of SEO consultants in Singapore to understand the tactic you are currently using and matching it based on your customer needs and requirements identified in step 2.

4. Analyze Competitor content

Look at what your competitors are writing on their web pages, blogs, social media and identify whether you are missing anything important in your content. This helps you determine whether there is any gap in your content and helps fix your content accordingly.

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7 Keyword Research Tips For 2021 https://www.aun-singapore.com.sg/7-keyword-research-tips-for-2021/ Tue, 22 Jun 2021 06:29:41 +0000 https://www.aun-singapore.com.sg/?p=1892 Keyword Search is one of the most crucial tasks. It is responsible for the success of your website and search engine optimization. It is essential to strategically plan your keyword search and search query to ensure your website ranks high and get the desired traffic.   Here are some 7 keyword research tips that will help […]

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Keyword Search is one of the most crucial tasks. It is responsible for the success of your website and search engine optimization. It is essential to strategically plan your keyword search and search query to ensure your website ranks high and get the desired traffic.  

Here are some 7 keyword research tips that will help you to plan and define the right set of keywords:  

  • Build a list of localised keywords: 

focusing on localised keywords and phrases can help a brand/business improve its search engines rankings. Using the right combination of frequently searched local keywords and phrases can escalate your search engine rankings and amplify your reach.  Collaborate with an SEO expert in Singapore to know the most searched locally keywords and phrases used by the users and develop content that targets these keywords.

  • Look at the keywords your competitors’ target: 

A complete analysis of competitors can help you to determine a cohesive SEO strategy. It can help you to refine your existing content and meticulously incorporate keywords. Study how your competitors are planning their content, the keywords they are using, any keywords or search query they have missed, and much more. The answers to these questions will help you draft an appropriate and curated set of keywords for your website/content. 

  • Make use of negative keywords: 

One of the keyword strategies that have slowly gained recognition is the use of negative keywords and phrases. The negative keywords are the words that are not targeted for your PPC campaign. Jotting negative keywords can help one to narrow down the search and reduce the chances of spillovers. Consult a professional SEO agency in Singapore for planning keywords and targeting the audience. 

  • Find keywords that forums rank for: 

Finding keywords that rank high can have a positive impact on content visibility. It can help your content page rank high on search engines and increase website traffic chances. Closely observe the keyword difficulty to ensure your keywords planning is appropriate and your content gets maximum views. 

  • Find proven new keywords in Google Search Console: 

Google Search Console enables one to know the list of keywords your website is ranking for. An Analysis of the search console can help you understand some keywords that you may not have been targeting. Including the proven new keywords can get you the desired impressions and improve your ranking. 

  • Evaluate Keywords: 

A regular keyword evaluation can help you to determine the effectiveness of your content planning and keyword strategy. It can enable one to select and utilise keywords with a great prospect in the content. 

  • Prepare for Updates: 

There are constant updates in Google Algorithms. Stay updated with the latest SEO and digital marketing trends to make sure you leverage the technology to the fullest. Review your website SEO and keyword search strategy with your SEO expert in Singapore to make the necessary modifications and upgrades as and when required. 

The EndNote

Finding the right keywords and planning your content pages is not an arduous task. All it requires is the right set of analytical skills, research skills and a holistic approach. Associating with the professional SEO Expert in Singapore can make things easier for you and help you achieve your digital marketing goals with minimal efforts and within the timeframe.

 

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7 Best Mobile SEO Practices For 2021 https://www.aun-singapore.com.sg/7-best-mobile-seo-practices-for-2021/ Tue, 25 May 2021 12:28:42 +0000 https://www.aun-singapore.com.sg/?p=1882 Generally, people spend a big part of their day having their eyes on the mobile screen. They may do nothing productive, but mostly when they need something online, they look out for it on their phones first. So, even if your site is well optimized for laptops, it’s of no use if the same is […]

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Generally, people spend a big part of their day having their eyes on the mobile screen. They may do nothing productive, but mostly when they need something online, they look out for it on their phones first. So, even if your site is well optimized for laptops, it’s of no use if the same is not done for mobile devices. So it’s important to boost the visibility of your site on smartphones through the best SEO company in Singapore. If just some of the best mobile SEO practices get implemented, your website will be rocking on Google searches. So what are those practices? Go ahead and find out.

  • Confirm That Your Site Is Mobile Friendly

Being mobile-friendly is a basic requirement for any website. Google offers a free in-house tool where you can check if your site is mobile-friendly or not. You just have to paste the URL of your site and it will let you know. A Seo agency in Singapore will allow your website to be completely mobile-friendly. 

  • Improve Your Site Speed

Various sites are there to help you know your website’s speed. Poor speed can negatively affect your Google ranking. So what you can do is use simple methods to improve it. Try caching, compressing image size, minimize unnecessary CSS, HTML, and JavaScript files, etc. If your website gets a good number of visitors per month and you can increase your budget, upgrade to better web hosting to boost your website speed. The website speed can negatively affect SEO and organic ranking! 

  • Screen resolution sizing

Different mobile devices come with different resolutions. Various tools are available to check how your website works on different resolutions. Screen resolution sizing will make sure that your users find it easy to navigate through pages on your website no matter which mobile device they are using.

  • Using canonical tags in mobile sites

Using canonical tags is the next SEO practice you must try. It resolves the duplication problem that occurs when a page is a copy of another. So, when there exist different URLs for mobile and desktop content, canonical tags will be a great help. It is best to hire an SEO company in Singapore for the methods to get properly done.

  • Be careful of pop-ups

You might be using pop-ups to grab user’s attention like other owners do. But, if these pop-ups are very frequent, cover the whole screen, and difficult to get rid of, the visitor might get annoyed and leave the website. So, make sure the pop-ups are well optimized too.

  • Implement a clean, easy-to-use navigation bar

If it’s too complicated for your users to navigate through pages, they will eventually get irritated and leave. So, make sure that accessing the intended thing is easier for them. You can use the popular hamburger menu like many other websites do in which three lines appear on the top corner of the screen with options to access different pages.

  • Focus on the user experience

At last, remember to focus more on user experience cause it is the only way to know what’s lacking on your website. A website with a responsive design is what every mobile user gets attracted to, so make sure you own it.

As a website owner, you have a lot of things to manage. So, let a reliable SEO company in Singapore do the rest for you.

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5 Reasons Why You Need To Focus On Long Tail Keywords https://www.aun-singapore.com.sg/5-reasons-why-you-need-to-focus-on-long-tail-keywords/ Mon, 24 May 2021 12:06:55 +0000 https://www.aun-singapore.com.sg/?p=1879 There is a lot of competition in the digital world when it comes to core keywords. Every SEO specialist wants to target the audience and stay ahead of the competition. However, only a few professionals offering SEO services in Singapore have successfully set the trend and made the best use of available resources and content […]

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There is a lot of competition in the digital world when it comes to core keywords. Every SEO specialist wants to target the audience and stay ahead of the competition. However, only a few professionals offering SEO services in Singapore have successfully set the trend and made the best use of available resources and content strategy to make a mark. 

Long-tail keywords are one of the most efficient and effective SERP strategies that provide the business with desired exposure and improve its search engine rankings. Long-tail keywords are nothing but long keyword phrases with three or more words. These long keywords are specific and they focus on a niche.  The success ratio and search intent of long-tail keywords are clear and concise.

Here are 5 Reasons Why You Need To Focus On Long Tail Keywords

  • This is how people actually search the Internet: 

One of the most important reasons why Long-tail keywords are a significant part of Seo services in Singapore is due to the search query used by the searchers. It is observed that long-tail keywords are widely used to get the precise piece of information and avoid spillover. Therefore, as a part of SEO tactic, it is essential that you use ample relatable and frequently searched keywords that are to the point and strategic. Using long-tail keywords will help you to improve your search engine rankings considerably. 

  • Long-tail keywords provide context to your content: 

The modern Google search is more personalized and people-oriented. Various aspects such as location, interest, sex, age, etc also have an impact on the search engine results. This means two people searching the same search term may witness different results. Therefore, to increase the chances of your content being visible to your target audience make sure your SEO services in Singapore are weaved around long-tail keywords and phrases.

  • Lower competition: 

The search engine ranking to a very extent depends on the long-tail keywords. It is lucrative to use a mix of long and short keywords to stay ahead of the competition and drive quality traffic to your website. 

  • Better conversion rate: 

Long-tail keywords foster high conversion rates. Since people get what they want the chances of increased web traffic are positive. Moreover, long-tail keywords give accurate and specific results which set the right impression about the brand as well as amplify its digital presence. 

  • More targeted search results: 

Long-tail keywords are concise, they are in tandem with searchers’ needs. They help to reduce the efforts and time of the user. A user is more likely to leave the website when he/she does not get accurate results; this is not the case when you use long-tail keywords. The long keywords provide exact information to the searcher, the chances that the user will perform the desired action increases when you use long-tail keywords. 

The bottom Line

Long-tail you must use keywords should be an important part of your SEO strategy. Incorporating the same while planning an SEO plan of action can be lucrative and advantageous in the long run. 

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Things About Google’s Mobile-First Indexing You Need To Know https://www.aun-singapore.com.sg/things-about-googles-mobile-first-indexing-you-need-to-know/ Wed, 28 Apr 2021 11:43:17 +0000 https://www.aun-singapore.com.sg/?p=1837 Google has recently shifted its algorithm mechanism by shifting desktop-first to mobile-first indexing. This seems pretty rational as most people are more driven to mobile phones rather than computers. Search engine optimization Singapore is also mostly involved in improving mobile phone usability as the audience is more into mobile phones.   However, you have nothing […]

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Google has recently shifted its algorithm mechanism by shifting desktop-first to mobile-first indexing. This seems pretty rational as most people are more driven to mobile phones rather than computers. Search engine optimization Singapore is also mostly involved in improving mobile phone usability as the audience is more into mobile phones.

 

However, you have nothing to worry about it. You can easily cope up with this new practice by knowing some facts and ways. Let’s get into them!

 

1. Do not panic!

 

You don’t need to do anything extra to compete in this practice. You simply require to improve the quality of the website available on mobile phones. Try to accommodate everything in the mobile website that you have for the desktop version. It is not only about Google’s index but also about the website performance. So don’t panic. Just work on your mobile website.

 

2. Do a mobile-friendliness test

 

You can use Google’s mobile-friendly test tool to know if your website is mobile-friendly or not. Input the website URL and the application will identify issues that are hampering the mobile-friendliness of your website. After recognizing the problems, you can start working on them to improve the mobile website performance.

 

3. You Can Check If Your Site is on Mobile-First Indexing

 

By typing one of your website’s page URLs in the Search Console, you can see if your website has been moved for mobile indexing or not. You will also get to know the pattern of indexing by Google crawls. This would help you know the factors to be emphasized.

 

4. You Can’t Opt-Out of Mobile-First Indexing

 

Once Google has enlisted your website for mobile indexing, there is no way of going back. You are into the competition. Search engine optimization Singapore, therefore, makes the website mobile-friendly at the very beginning so that no problem appears and the best performance is presented to Google crawls.

 

5. Think about UX on mobile

 

Use experience has to be the priority always. Creating a simple yet attractive interface, speedy loading page, interactive web pages, giving adequate information, and improving the overall website performance is important. These factors combine to give a seamless UX to users on their mobile phones. 

 

6. Don’t Confuse Mobile-First Indexing and Mobile Usability

 

Your website may not have all elements to make it mobile-friendly but still, it can go for indexing. Poor mobile usability would simply degrade your rank but can’t take the website out of the index. So, you need to focus on enhancing the mobile-usability so that you get a good result in mobile-first indexing.

 

7. Page Speed Is Hugely Important

 

When it comes to mobile-first indexing, improving the page loading speed is crucial. The site on mobiles should load promptly to make the website user-friendly and improve performance. This factor hugely impacts the result of the mobile-first index and SERP rank. So, focus on boosting page loading speed.

 

These are the main facts that you should remember to bear the competition of mobile-first index. Enhance and upgrade your mobile website today and you are all set to enter the race.

The post Things About Google’s Mobile-First Indexing You Need To Know appeared first on AUN Global Marketing.

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5 Best Content Optimization Strategies For 2021 https://www.aun-singapore.com.sg/5-best-content-optimization-strategies-for-2021/ Wed, 28 Apr 2021 11:24:17 +0000 https://www.aun-singapore.com.sg/?p=1834 Search engine optimization is a factor that you simply can’t ignore in the digital era. The ever-changing cyber world demands optimization and modification of your regular online activities to effectively promote a business. You require to optimize content, update your audience, and upgrade your online performance to keep up the pace. And the best way […]

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Search engine optimization is a factor that you simply can’t ignore in the digital era. The ever-changing cyber world demands optimization and modification of your regular online activities to effectively promote a business. You require to optimize content, update your audience, and upgrade your online performance to keep up the pace. And the best way to achieve these goals is SEO.

 

Best SEO Singapore requires strategies by experts. It is somewhat difficult to monitor all the aspects of SEO by non-professionals. Thus trusting SEO companies is always the best idea to get maximum output. Experts formulate strategies that would make your business online performance top-notch. 

 

What are these strategies? Let us have a look into the 5 best SEO strategies of 2021 that SEO companies are following to achieve digital marketing targets.

 

Keyword Research

Keyword research is the primary stage of SEO. Keywords are necessary to use in every digital media platform so that the audience can find your business site easily. Relevant keyword usage can be extremely beneficial and poor keyword application would deteriorate the business online performance. 

 

The best SEO company in Singapore, therefore, primarily focuses on selecting the most useful keywords for your business that would help increase traffic to your site.

 

Keep new content coming

Content is what attracts and engages the audience. Regardless of the type of business, content is important to enrich and add value to your website and social media pages. Fresh and updated content informs and aware people and makes them more involved with your business. 

 

New content also helps to increase the search engine result page rank. An updated website with quality content gets more value in off-page SEO.

 

Use headings

Headings and titles are important to clarify a topic and create a first impression. A striking heading with appropriate keywords can help you in getting a good rank in SERP and influence the audience to click on the link. 

 

Using subheadings with keywords to make the content more precise. Mixing keywords in headings and subheadings help to gain more online visibility.

 

Use Skyscraper technique

Best SEO Singapore never misses out on the opportunity of link-building. Link-building is necessary to increase online visibility as well as develop the credibility of your website. 

 

This technique requires investigating and find the best online content that is related to your business and has been linked to other websites. Now, similar content should be produced and link-building opportunities should be searched so that other pages feature your content. 

 

Optimize text, image, and videos

Make attractive images, videos, and texts the unique selling point of your business site. Companies carefully optimize these elements, add keyword-enriched texts, captions, and produce premium quality visual content to enhance the website’s value and grab the attention of the audience. 

 

These are the 5 basic and top strategies that the best SEO company in Singapore is following to reach the targets. Always trust a company that would understand your business goals and formulates top-notch strategies to reach the goal. 

 

Hire a professional SEO company and improve your online performance in the shortest time possible. 

 

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